"Lily Lolo is a brand of natural mineral cosmetics launched in 2005 by founder Vikki Khan. The brand is sold online (Lily Lolo website, affiliate sales, Amazon), wholesale distribution (250+ independent UK stockists which are mainly salons) and via International Distributors (in Japan, Sweden, Poland, Denmark, USA, Slovenia).
The brand has achieved a cult following due to its expertly formulated range of high-performance, natural, mineral make-up essentials. The products are not tested on animals. They are free from chemicals, dyes and fillers and work with the skin’s natural tones, so customers achieve a natural looking flawless finish every time.
However an identity overhaul was needed in response to customers’ expectations of a more exclusive and luxurious look and feel for the brand. The brand overhaul needed to embrace all aspects of the brand’s visual identity from packaging to print and digital off–pack communications."
